Luv U - Single by Anthony Ortiz
THE SONG
On September 6, 2024, Los Angeles-based pop singer-songwriter Anthony Ortiz released his latest single, "LUV U", an infectious and heartfelt love song that showcases his unique blend of pop, pop-punk, and R&B. Produced by KDE, Happie, and Marco Flores, the track is now available on all streaming platforms. With a music video directed by Ben Allen, "LUV U" is already garnering attention as one of Ortiz's most captivating and sincere releases to date.
The song is the follow-up to "Too Good to be True," which dropped in July 2024 and continues to explore themes of love, personal reflection, and emotional vulnerability. In "LUV U", Ortiz expresses the highs and lows of being in a relationship, reflecting on both the effort it takes to maintain love and the overwhelming emotions that come with it.
This clever twist on the phrase "I love you" shows how love is something to be worked at and refined—just as one might practice the vowels in elementary school, Ortiz metaphorically "practices" how to express his feelings in a relationship. The use of simple, playful language highlights the uncertainty and effort that can come with falling in love, while maintaining a sense of light-heartedness that keeps the song fun and relatable.
The accompanying music video, directed by Ben Allen, provides a visual narrative that deepens the meaning behind the song. With a storyline that captures the ups and downs of a relationship, the video portrays the emotional tension between Ortiz and his love interest, showing moments of closeness, doubt, and eventual resolution.
The video is rich with symbolism, using imagery like handwritten letters and moments of reflection to emphasize the theme of "practicing" love. The bright and warm color palette mirrors the song's hopeful tone, while moments of introspection give viewers a glimpse into the emotional journey behind the lyrics.
As Anthony Ortiz continues to carve his place in the pop music scene, "LUV U" stands as a testament to his growth as both an artist and a songwriter. Having gained recognition on NBC’s The Voice in 2019, Ortiz has since evolved into an artist unafraid to show his emotional depth while remaining true to his signature sound. His fusion of genres, combined with his commitment to authenticity, has earned him a loyal fanbase and solidified his place as a rising star in the music industry.
Musically, "LUV U" stands out for its upbeat yet emotional production, blending pop, pop-punk, and R&B elements. The song’s bright melody and catchy hook make it a feel-good track, while its heartfelt lyrics add emotional depth, making it an anthem for both joyful and reflective moments in love.
The production team, consisting of KDE, Happie, and Marco Flores, created a sonic backdrop that perfectly complements the song's message, balancing pop rhythms with an emotionally resonant melody. The upbeat tempo and Ortiz's passionate vocal delivery make it impossible not to feel the energy and sincerity behind every line.
The lyrics of "LUV U" are both tender and relatable, capturing the raw emotion of trying to navigate a relationship while battling self-doubt and a desire for affection. From the very first lines, Ortiz confesses the struggles of focusing on love amid life's distractions, singing:
"You make it hard to focus / I need Adderall and wine / I swear that I’m not lying when I say / This don’t happen all the time."
Here, Ortiz juxtaposes the chaos of daily life with the desire to remain present for someone special, hinting at the challenges of staying emotionally connected in a fast-paced world. As the song progresses, the hook delivers one of the most memorable lines:
"Practicing my A E I luv Us / And I’ll be honest you’re what I’m wanting / There’s something about you / You’re something different / You’re what I’m missing."
